When Market Segments Are Being Evaluated, Assessment of Competitors Is

Multiple Choice

When market segments are being evaluated, assessment of competitors is important because:

A) it is difficult to segment a market when it has multiple competitors.
B) an absence of competitors usually creates difficulties in accurately measuring segment sales potential.
C) sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment.
D) a competitive analysis may lead to confusion as to who the key competitors are.
E) competition is generally not a major problem as long as a marketer is aware of it.