Marketers Strive to Understand Consumer Behaviour Because Gaining a Better

Multiple Choice

Marketers strive to understand consumer behaviour because gaining a better understanding of the factors that affect consumer behaviour means marketers better understand:

A) how consumers will respond to marketing strategies.
B) why consumers always want to purchase the cheapest item.
C) why consumers do not respond to marketing strategies.
D) why companies do not need to create a successful marketing mix.
E) which consumers only purchase green brands.