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    Exam 5: Consumer and Business Behaviour
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    Evaluative Criteria for Brands Within the Evoked Set Are Both
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Evaluative Criteria for Brands Within the Evoked Set Are Both

Question 53

Question 53

Multiple Choice

Evaluative criteria for brands within the evoked set are both:


A) selective and expansive.
B) objective and subjective.
C) internal and external.
D) extended and routinised.
E) perceptive and selective.

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