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The Three Major Categories of Influences on the Consumer Decision-Making

Question 12

Multiple Choice

The three major categories of influences on the consumer decision-making process are:


A) situational influences, demographic influences and psychological influences.
B) social influences, situational influences and marketer-dominated influences.
C) demographic influences, situational influences and marketer-dominated influences.
D) situational influences, social influences and psychological influences.
E) marketer-dominated influences, psychological influences and person-specific influences.

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