Gillian Goes to Target to Purchase School Supplies for Her

Multiple Choice

Gillian goes to Target to purchase school supplies for her two children.As she is approaching the check-out, she sees a vase she just has to have and buys it immediately.Gillian's purchase of the vase is an example of:

A) limited problem solving.
B) impulse buying.
C) routinised response behaviour.
D) addictive consumption.
E) situational involvement.