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    Exam 5: Consumer and Business Behaviour
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    An Unplanned Buying Behaviour Resulting from a Powerful Urge to Buy
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An Unplanned Buying Behaviour Resulting from a Powerful Urge to Buy

Question 22

Question 22

Multiple Choice

An unplanned buying behaviour resulting from a powerful urge to buy something immediately is called:


A) impulse buying.
B) habitual buying.
C) compulsive response behaviour.
D) non-problem solving.
E) cognitive dissonance.

Correct Answer:

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