Brian Makes an Appointment to Visit with a New Dermatologist

Multiple Choice

Brian makes an appointment to visit with a new dermatologist to determine whether he should have several moles on his neck removed.When he arrives at the dermatologist's office, Brian notices a foul odour in the air, worn floor coverings, cluttered rooms with peeling paint and poor lighting.While Brian viewed the dermatologist as competent, Brian decided not to have the moles removed even though the dermatologist recommended removal.Which situational influences most likely affected Brian's decision?

A) Social surroundings
B) Customer's momentary mood and condition
C) Time pressures
D) Purchase reasons
E) Physical surroundings