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  3. Study Set
    Marketing Principles Study Set 1
  4. Exam
    Exam 5: Consumer and Business Behaviour
  5. Question
    Buyers' Actions Are Affected by One or More Internal Energising
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Buyers' Actions Are Affected by One or More Internal Energising

Question 2

Question 2

Multiple Choice

Buyers' actions are affected by one or more internal energising forces geared towards satisfying needs, which are called:


A) motives.
B) lifestyles.
C) perceptions.
D) attitudes.
E) traits.

Correct Answer:

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