Kimberly-Clark's Marketing Researchers Found That Younger, Design-Conscious Consumers Are Loath

Multiple Choice

Kimberly-Clark's marketing researchers found that younger, design-conscious consumers are loath to place a run-of-the-mill box of Kleenex tissue even on top of the toilet.Therefore, Kimberly-Clark has introduced contemporary oval packaging in bright colours and patterns that is stylish enough to place in more places around the house.This illustrates a company working to develop a __________ that analyses customer needs, preferences and behaviour.

A) marketing mix
B) target market
C) company mission
D) company plan