True/False
A firm that truly adopts the marketing concept develops a distinct organisational culture based on a shared set of beliefs that makes customers' needs the pivotal point of the firm's decisions about strategy and operations.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q57: A strategic window results from the right
Q65: Toyota's _ for its Yaris is aimed
Q67: Maintaining the current culture of 'fun' for
Q68: Organisation by types of customers can work
Q69: Key factors in determining the best organisational
Q72: Discuss the meaning of market share.
Q73: An expected level of performance against which
Q74: The Boston Consulting Group's matrix is based
Q75: The long-term health of a firm depends
Q142: Stars are profitable products that usually generate