Responding to Health Concerns from Consumers, McDonald's Revamped Its Menu

Multiple Choice

Responding to health concerns from consumers, McDonald's revamped its menu to include healthier children's menu options, such as fruit and chicken wraps instead of fries and hamburgers.This is an example of marketing mangers responding to:

A) an operating situation.
B) environmental forces.
C) the surroundings.
D) economic conditions.
E) the technological environment.