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    Understanding Business
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    Exam 13: Marketing: Helping Buyers Buy
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    Cognitive Dissonance Refers to the Confusion and Frustration People Experience
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Cognitive Dissonance Refers to the Confusion and Frustration People Experience

Question 220

Question 220

True/False

Cognitive dissonance refers to the confusion and frustration people experience when they compare different products they rarely use before making a purchase.

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