Malcolm Works as the Campaign Manager for a Candidate for the U.S

Multiple Choice

Malcolm works as the campaign manager for a candidate for the U.S. Senate. He needs to learn as much as possible about the candidate's potential voters. With the information he digs up, he hopes to focus the campaign on the issues most important to voters. What does this best represent?

A) the use of marketing by a nonprofit organization
B) a nonprofit application of the production era strategy
C) the use of public service advertising to sell a political candidate
D) an extension of the profit orientation to a nonprofit organization