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    Understanding Business
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    Exam 13: Marketing: Helping Buyers Buy
  5. Question
    ________ Is a Process Used to Test Consumer Reactions About
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________ Is a Process Used to Test Consumer Reactions About

Question 40

Question 40

Multiple Choice

________ is a process used to test consumer reactions about a product among potential users.


A) Pro forma branding
B) Virtual design
C) Prototype
D) Test marketing

Correct Answer:

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