Multiple Choice
The last step in the marketing process often includes
A) collecting the cash from sales to consumers.
B) developing a written report to summarize the results of the period's marketing activities.
C) deciding the best way to distribute the product.
D) building relationships with customers.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: The Connecting Through Social Media box shows
Q2: Marketing research needs to be an ongoing
Q4: Which of the following terms involves the
Q5: A firm that uses _ segmentation divides
Q6: The first step in the marketing research
Q7: Which of the following is most consistent
Q8: Separating a market by the amount of
Q9: A basic principle of relationship marketing is
Q10: Describe the steps involved in the marketing
Q11: A key element of customer relationship management