H2 O'Yeah Has Designed a Water Purification Device That Is

Multiple Choice

H2 O'Yeah has designed a water purification device that is drastically different and far superior to any product currently on the market. Although consumer response was positive to the idea of the new product, management wants to find out more before committing to full-scale production. The next step H2 O'Yeah's marketing department is likely to take is to:

A) locate a low-cost production site.
B) seek a joint venture with a larger competitor.
C) test market the product among potential users.
D) develop an advertising campaign to persuade consumers of the value of the new water purifier system.