Which of the Following Correctly Identifies Why Companies Would Use

Multiple Choice

Which of the following correctly identifies why companies would use a market segmentation strategy?

A) They can avoid antitrust laws by selecting a small slice of a larger market.
B) This strategy enables a firm to identify common traits in different consumer groups.
C) With limited resources, firms can better satisfy the wants and needs of a smaller target market.
D) Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.