Firms Adopting a Relationship Marketing Strategy View Technology and Social

Multiple Choice

Firms adopting a relationship marketing strategy view technology and social media as a(n)

A) promising technique to expand to a mass market.
B) threat to the effective and efficient implementation of their strategy.
C) tool with limited value because many people are reluctant to place orders or send information electronically.
D) increased opportunity to personalize marketing campaigns to meet customer needs.