In an Effort to Increase Profits, Hunan Kitchen Is Attempting

Multiple Choice

In an effort to increase profits, Hunan Kitchen is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet. These efforts, designed to identify specific groups that can be profitably served, represent an example of

A) target marketing.
B) a reference group strategy.
C) benefit segmentation.
D) B2B marketing.