Lennox Just Moved from a Position Where He Dealt with the Consumer

Multiple Choice

Lennox just moved from a position where he dealt with the consumer market to working as a salesperson in the B2B market. As he considers his new responsibilities, it's likely that he will

A) find little difference between buyers in the consumer market and those in the business-to-business market.
B) discover that decision making in the B2B market requires salespeople to be little more than order takers.
C) learn that industrial buyers generally require more personal service than buyers in the consumer market.
D) find that B2B buyers tend to purchase more on impulse than consumer buyers.