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    Understanding Business
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    Exam 14: Developing and Pricing Goods and Services
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    The Degree to Which Customers Are Satisfied and Are Committed
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The Degree to Which Customers Are Satisfied and Are Committed

Question 75

Question 75

Multiple Choice

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called


A) brand awareness.
B) brand relations.
C) brand loyalty.
D) brand intensity.

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