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    Understanding Business
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    Exam 14: Developing and Pricing Goods and Services
  5. Question
    Folgers's ________ Allows Customers to Easily Identify This Product from Other
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Folgers's ________ Allows Customers to Easily Identify This Product from Other

Question 273

Question 273

Multiple Choice

Folgers's ________ allows customers to easily identify this product from other coffee products.


A) patent
B) trade symbol
C) brand name
D) brand equity

Correct Answer:

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