The Sweet Temptations Yogurt Company Just Completed the First Stages

Multiple Choice

The Sweet Temptations Yogurt Company just completed the first stages of product development of its new low-calorie frozen yogurt breakfast bars and immediately took its product directly to consumers. Marketers partnered with a large theme park in Orlando, FL, to perform ________. The Sweet Temptations marketing department wanted to know if consumers found this product to be a quick way to eat breakfast on the road. Subsequently, they also wanted to determine what customers would be willing to pay for the breakfast bar.

A) commercialization
B) concept testing
C) prototyping
D) product screening