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    Understanding Business
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    Exam 14: Developing and Pricing Goods and Services
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    Which of the Following Refers to How Quickly or Easily
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Which of the Following Refers to How Quickly or Easily

Question 17

Question 17

Multiple Choice

Which of the following refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?


A) brand equity
B) brand loyalty
C) brand awareness
D) brand insistence

Correct Answer:

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