Once Consumers Have Recognized a Need, They Begin to Search

Multiple Choice

Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by

A) looking through the internal records of a firm, often found on the company website.
B) examining personal memories and knowledge.
C) using the Internet to find what other consumers feel about a specific product or service.
D) consulting close friends and families before expanding the search to a wider, external group.
E) the influence of advertising.