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    M Marketing Study Set 1
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    Exam 11: Developing New Products
  5. Question
    New Product Development Adds Value to a Firm's Products and Services
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New Product Development Adds Value to a Firm's Products and Services

Question 93

Question 93

Multiple Choice

New product development adds value to a firm's products and services through:


A) early majority substitution.
B) innovation.
C) removal of laggards.
D) pioneer pretesting.
E) beta concept testing.

Correct Answer:

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