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    M Marketing Study Set 1
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    Exam 11: Developing New Products
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    Personal Selling Is Often Used for Introducing New Products When
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Personal Selling Is Often Used for Introducing New Products When

Question 17

Question 17

Multiple Choice

Personal selling is often used for introducing new products when __________ will slow the diffusion of the product.


A) relative advantage
B) compatibility
C) observability
D) complexity
E) accountability

Correct Answer:

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