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    M Marketing Study Set 2
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    Exam 17: Integrated Marketing Communications
  5. Question
    In the Communication Process,the __________ Encodes the Marketing Communication Message
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In the Communication Process,the __________ Encodes the Marketing Communication Message

Question 43

Question 43

Multiple Choice

In the communication process,the __________ encodes the marketing communication message.


A) instructor
B) sender
C) transmitter
D) communication channel
E) receiver

Correct Answer:

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