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    M Marketing Study Set 2
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    Exam 17: Integrated Marketing Communications
  5. Question
    The _____________ Loop Allows the Receiver to Communicate with the Sender
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The _____________ Loop Allows the Receiver to Communicate with the Sender

Question 91

Question 91

Multiple Choice

The _____________ loop allows the receiver to communicate with the sender in the IMC process.


A) decoding
B) pretesting
C) precoding
D) encoding
E) feedback

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