Marketers Spend Billions of Dollars Annually Attempting to Build Effective

Multiple Choice

Marketers spend billions of dollars annually attempting to build effective brands.One basic benefit of a brand is that it

A) creates a basis for effective packaging.
B) provides a way for a firm to differentiate its product offerings from competitors.
C) offers consumers promotional parity.
D) allows manufacturers to capitalize on promotional expenditures.
E) reduces the need for product line depth.