Value-Based Pricing Can Be Difficult to Implement Because

Multiple Choice

Value-based pricing can be difficult to implement because

A) the way consumers perceive value changes often.
B) this method requires all costs be identified and calculated on a per-unit basis.
C) value depends on variable costs and not fixed costs.
D) everyday low pricing has neutralized the impact of price on consumers' purchase decisions.
E) it is difficult to determine how competitors will price their products.