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For Marketers Using a Price Skimming Strategy,once the Initial Demand

Question 71

Multiple Choice

For marketers using a price skimming strategy,once the initial demand is met for new and innovative products,they will likely


A) leave the market.
B) discontinue the product and create a new one.
C) offer deep discounts to create a loss leader pricing strategy.
D) lower the price to capture the next most sensitive market segment.
E) use zone pricing to maximize differences.

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