One Reason Marketers of New,innovative Products Often Start Out with a Price

Multiple Choice

One reason marketers of new,innovative products often start out with a price skimming strategy rather than a market penetration strategy is that

A) few consumers understand a penetration strategy.
B) a price skimming strategy lowers the value for consumers.
C) a price skimming strategy targets all product adopters equally.
D) it is easier to lower prices than to raise them.
E) price skimming is legal while price penetration is not.