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Gerald Is Assessing Global Entry Strategies for His Gourmet Sandwich

Question 136

Multiple Choice

Gerald is assessing global entry strategies for his gourmet sandwich business.He does not want to take a lot of risk and he is willing to limit his control of international stores.Gerald will most likely use a(n) __________ strategy.


A) franchising
B) exporting
C) joint venture
D) direct investment
E) strategic alliance

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