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When Porsche Filmed an Advertisement in Which Its Vehicles Ran

Question 122

Multiple Choice

When Porsche filmed an advertisement in which its vehicles ran over the Great Wall of China,Chinese consumers were left more confused than intrigued.To address or avoid such issues,one important cultural classification scheme that firms can use is Geert Hofstede's cultural dimensions concept.Hofstede proposes that cultures differ on all of the following dimensions except


A) collectivism.
B) individualism.
C) masculinity.
D) time orientation.
E) indulgence.

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