Stuart Wanted to Impress Janet with the Perfect Engagement Ring

Multiple Choice

Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process

A) consumer confidence building.
B) self-actualization.
C) a decision rule.
D) reducing prepurchase dissonance.
E) learning.