When Greenbelt Construction Company Began Building Houses in a Large

Multiple Choice

When Greenbelt Construction Company began building houses in a large subdivision with many other builders,the company priced its homes slightly higher than its competitors and promoted the added quality features found in Greenbelt's homes.Greenbelt was using a(n) _______ pricing strategy.

A) competitor-based
B) value-based
C) improvement-based
D) premium
E) reference-based