When Developing a Social Media Campaign,what Is Unique About the Copy

Multiple Choice

When developing a social media campaign,what is unique about the copy and images to be used that is more critical with social media that other forms of IMC?

A) They need to be humorous.
B) They need to be updated almost constantly.
C) They need to feature only young actors.
D) They must appear only in color (not black and white) .
E) They must appeal to a diverse, multicultural audience.