After Years of Customer Feedback, Bank of Bux Is Finally

Multiple Choice

After years of customer feedback, Bank of Bux is finally going paperless. The bank's communications team promoted the strategy both internally and externally. Customers were strongly encouraged to utilize the bank's website and mobile system for all their banking needs. Customers unfamiliar or uncomfortable with online banking could sign up for workshops where employees show them how to navigate both the bank's new website and mobile app. The bank's initiative demonstrates

A) a gimmick for cutting costs that watchdogs will soon uncover.
B) an effort to not be left in the lurches by its competitors who are using state-of-the-art website technology.
C) an area where the firm can contribute to the green effort, as well as cut costs.
D) a costly effort because at least 50% of all customers still prefer a paper trail due to safety concerns such as identity theft, when it comes to online banking.