Lucy Is Preparing to Invest in a New Online Franchise

Multiple Choice

Lucy is preparing to invest in a new online franchise, Notable Moments. The franchisor provides the exclusive software and training for designing invitations and cards for special occasions such as weddings, graduations, and birth announcements. In return, the franchisee is required to pay a monthly fee to the franchisor. Lucy will use the Notable Moments software to create her own special designs that she will ultimately feature on her website. Order turnaround time must be fast. She can only take on as many clients as she can make good on delivery. An advantage of Lucy's online franchise is that she

A) has a limited territory.
B) has a narrow product offering.
C) does not need name recognition or marketing assistance.
D) has an unlimited territory.