Ron Sells Commercial-Grade Tools to Building Contractors

Multiple Choice

Ron sells commercial-grade tools to building contractors. Whenever he visits his customers, he looks to see whether they are using his tools for other tasks or have modified the tools for some other purpose. These customers are __________, who can provide ideas for new and improved products.

A) early adopters
B) market testers
C) lead users
D) reverse engineers
E) concept testers