Adidas Group Owns Reebok, Rockport, and TaylorMade Brands

Multiple Choice

Adidas Group owns Reebok, Rockport, and TaylorMade brands. Having a variety of brands allows Adidas to

A) engage in micromarketing for hard-to-fit shoe customers.
B) obtain a bigger share of the shoe market.
C) use mass marketing techniques.
D) use geographic segmentation.
E) generate economies of scale in advertising expenditures.