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    Exam 11: Product,Branding,and Packaging Decisions
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    Which of the Following Is NOT One of the Four
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Which of the Following Is NOT One of the Four

Question 36

Question 36

Multiple Choice

Which of the following is NOT one of the four criteria used for determining how "good" a brand is?


A) brand awareness
B) brand loyalty
C) brand associations
D) brand conceptualization
E) brand perceived value

Correct Answer:

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