Matt Was Passionate About Abercrombie & Fitch

Multiple Choice

Matt was passionate about Abercrombie & Fitch.It was the only place he'd buy his clothes.If anyone asked him about clothes,he would talk for what seemed like hours about why he only shopped there.From a strictly marketing perspective,this word of mouth is part of

A) social insistence.
B) brand loyalty.
C) self-actualization.
D) motivation.
E) brand extension.