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  3. Study Set
    M Marketing Study Set 2
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    Exam 15: Supply Chain and Channel Management
  5. Question
    ________ Power Is Based on Getting a Channel Member to Behave
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________ Power Is Based on Getting a Channel Member to Behave

Question 60

Question 60

Multiple Choice

________ power is based on getting a channel member to behave in a certain way because of a contractual agreement.


A) Coercive
B) Reward
C) Referent
D) Expertise
E) Legitimate

Correct Answer:

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