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    Exam 15: Supply Chain and Channel Management
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    The Most Common Type of Contractual Vertical Marketing System Is
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The Most Common Type of Contractual Vertical Marketing System Is

Question 27

Question 27

Multiple Choice

The most common type of contractual vertical marketing system is a


A) wholesale agreement.
B) joint venture.
C) licensing arrangement.
D) partnership.
E) franchise.

Correct Answer:

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