Which of the Following Statements About Service Utility Is Most

Multiple Choice

Which of the following statements about service utility is most accurate? Service utility is

A) becoming less important to retailers in this age of self-service marketing.
B) the one type of utility that online firms provide more efficiently than traditional retailers.
C) more likely to be provided by wholesalers than by retailers.
D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.