Which of the Following Statements Identifies a Key Advantage of Direct

Multiple Choice

Which of the following statements identifies a key advantage of direct marketing?

A) Direct marketing enables salespeople to close a non-refundable sale in the customer's home or place of work.
B) Direct marketing allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries.
C) Direct marketing is popular with consumers because it is so convenient to shop from home or work.
D) Direct marketing creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.