In the Reaching Beyond Our Borders Box in the Chapter

Multiple Choice

In the Reaching Beyond Our Borders box in the chapter, soft drink producers like Coca-Cola have found that:

A) their strength in global markets clearly relates to the distribution structure established in the United States.
B) distributing goods in global markets the same way as in the U.S. is foolish and unproductive.
C) payoffs to global intermediaries is critical to succeed in most developing markets.
D) small retailers have little chance to succeed in global markets due to the strength of large retail firms.