The Traditional Promotion Mix for a Firm Consists of the

Multiple Choice

The traditional promotion mix for a firm consists of the

A) strategic mix of price, product, place, and advertising.
B) various types of advertising media the firm selects to reach each specific target market.
C) marketing intermediaries employed by the firm to create a supply value chain.
D) advertising, personal selling, public relations, and sales promotion used to reach a target market.